The 2019 Guide to Increasing Your Service-Based Business Profits
Scaling your business isn’t always easy, but it’s worth it when you start to see your numbers and profits improving. This year is your time to increase your service-based business and there are several processes that can help you do this without it feeling like an arduous task. Whether you’re attracting more individuals to your website or boosting your reputation, knowing how to get on top of it will instantly make it more attainable. Keep reading to learn more about how you can increase your service-based business profits!
Social media marketing
In this day and age, social media marketing is no longer just a cute and fun practice that some businesses have. Think of a serious business that isn’t connected via Facebook, Instagram, and Twitter. You probably can’t. That’s probably because social media marketing is now used to legitimize businesses around the world. Not convinced?
Take this scenario for example. You’re on vacation in a cute coastal beach town. It’s a Saturday morning and your family wants to go to brunch. You spend time on the Internet looking up where to go. You see two spots that look promising. They both have good Yelp reviews and websites. Yet, one has a Facebook, Twitter, and Instagram where customers have raved about how good their experience was with the staff and there’s an abundance of pictures with delicious looking food. The other one is nowhere to be found. In fact, it looks like the website may not have been updated in at least five years. Which brunch spot do you choose?
It probably isn’t a difficult question. Unless you’re an outlier, most individuals would select the brunch place with the social media presence. Their marketing is effective because it gives them credibility in their industry. Customers have liked them enough to engage with them on that platform. Potential customers can see what to expect before they even arrive. They’ve spent time updating it recently which means they’re absolutely still open and interested in marketing to new people. This restaurant clearly cares about their image and their service to their customers. Social media (for good or for bad) allows a brand to grow. Consumers like brands that are identifiable. It’s comforting to be able to get to know a place in just a few clicks. In taking the time to market to your customers via social media, you’re investing in their time and will drive more sales that you could have thought possible.
Online consumers are becoming increasingly more active online. Today, more than 30 percent leave some kind of review of a product or service. Even more take reviews into serious consideration when they’re deciding whether to purchase one. When you run a business, reviews are often the name of the game. You can tell people what your product or service is as much as you want, but consumers ultimately trust other consumers more because they paid for it. In fact, 8 out of 10 people treat an online review like a personal recommendation. They take what others say seriously and truly want to know their experience. They want to know if it’s worth spending their own hard-earned money. This is where reputation management comes in. In order to be successful, you’ll need to create and maintain a certain brand image for your business. Maintaining this image will help you drive sales and increase profits.
What does reputation management look like?
- Highlighting positive reviews to show that you’re a responsive company that responds to loyal and happy customers
- Not deleting negative feedback but responding to it in a way that puts potential customers at ease
- Addressing any concerns and mitigating issues before they happen
- Monitoring reviews and making necessary changes
- Automating review monitoring as needed
- Tracking mentions by clients on social media to get a real sense of what individuals think about your business
- Viewing online reputations of competitors
Reputation management can increase your sales if you follow these steps. The first crucial thing to do is respond to all the negative reviews. Consider this “crisis mode” until you’ve addressed all of the “bad” that’s out there about your company. Monitoring mentions on social media can help you stay on top of this from here on out. Keep up your SEO in order to optimize your search results. This will help keep anyone with a negative review from popping up immediately when someone searches your company. Finally, post on your site’s blog (also helpful with SEO) in order to continue your brand’s reputation. In the end, just remember that best thing that you can do is be proactive and build your brand up before anything tears it down.
SEO has become a buzzword in helping businesses up their game amongst all the competition. SEO stands for search engine optimization. By increasing your SEO, you’re optimizing your website content for keywords, images, and text so that your content ranks well on search engines like Google and Yahoo. When your content ranks well, more individuals find it.
Wondering how you can improve SEO? There are a few tips and tricks that can help you improve SEO very quickly. If you’re not familiar with this process or want to outsource, there are agencies who specialize in improving SEO on your behalf. They’ll help you publish relevant content, update your content regularly (perhaps through blog posts), prevent errors, and keep your website usable. All of these factors impact your website’s SEO. Websites that have high usability for users also show higher engagement. Higher engagement means you’ll drive more business, increase your sales, and your profits in no time.
In line with SEO, optimizing your presence online comes in more ways than one. Think about yourself and your own shopping habits. When you decide you want to buy something, do you purchase the first item you hear about or see? The answer is likely no. You probably go online, Google different products and compare to see which the better deal is and what features you’ll get with your purchase. This is an incredibly popular shopping habit for the rest of the world as well. Thus, if you opt to put an ad on Google, you’ll start to see it working in your business’ favor.
So, how does this work? Google Ads are an advertising service that allows advertisers to show sponsored links in Google’s search results. They use a pay-per-click (PPC) payment system. As the advertiser, you’ll select specific keywords to “bid on.” When a potential consumer searches those keywords, your ad will be displayed. You’ll only pay if the user clicks on your ad (hence the reason it’s called PPC).
Why use Google Ads? There’s a variety of reasons if the practice is done correctly. Google Ads provide you immediate exposure to your audience and can show up on the top 5 results on the search page. It’s also great for a wide range of budget types since you can manage your keywords (which you’ll need to bid on) and can scale back if it starts to get too expensive per click. Finally, you’ll expand your reach to the individuals that you may have trouble influencing otherwise. You can change your keyword criteria and other factors based on who you want to reach and ensure that you’re targeting the correct group.
One big factor in making sure that Google ads will be effective will be your goals and management. If your current issue with sales and profits is just increasing conversions, then you’re certainly a good candidate for a Google ad. That said, you’ll need to put some time into a Google ad to make it worthwhile. If you don’t have the time for it, consider hiring a marketing agency that can help you manage the process. They specialize in ensuring that you can bid on the correct keywords for your company, your industry, and your specific goals. It can be a complex system to master if you’re new to it, so don’t be afraid to ask for help.
Calls answering service
Business Owners who display at the top results have still only won half the battle, the person picking up the phone to answer questions potential customer have can either close the deal or immediately send it running home. More often than not, we find businesses are already getting a good consistent flow of traffic coming in. However, it is not being converted due to poor communication and poor customer service. You see, when employees answer the phones, no matter what they say or do, they are still getting paid the same at the end of the day. They don’t have to worry about going above and beyond but when it comes to our agency, bringing results is how we earn our money. As an agency, we have your best interests in mind and after tracking many calls of many different businesses, we have seen that having the same agency bringing you fresh leads every day answering the phone is crucial. After all, they have done research on your ideal clients, found a way to reach them and who better than the same agency to take care of the call and filter out only the highest qualified leads for your business.
At ChallengeAdvertising, we like to go above and beyond and truly prefer to answer your business phone calls ourselves. With 6 years of experience and 5-star customer service, we absolutely enjoy talking to people and converting these leads and making sure they walk through your business is our pleasure. In fact, we have become so good at doing it that no employee could ever match our excitement and dedication without first getting a serious raise.
Hire an Online marketing agency
Feeling overwhelmed by the list above? The best part of all is that you don’t have to do any of this yourself if you don’t want to. An online marketing agency can help you get all of this done while you actually run your business. Need to up your SEO? They can do that. What about Google Ads? Absolutely! In fact, having someone practiced behind the wheel while you create one is essential when you’re unsure of what to do next. Social media marketing is a practice you’ll need to be in for the long hall. Whether you like it or not, social media is a way that consumers connect themselves with businesses that they care about, or business can continually reach out to customers to interact with them in their daily lives. When looking at reputation management, sometimes businesses either don’t know or aren’t willing to make the necessary changes themselves. It’s hard to read all of the nasty comments and occasionally incorrect feedback that an unhappy customer might say about your business. Successfully managing a reputation requires businesses to have incredibly think skin throughout the process. Hiring a service to help with reputation management means that they can do the part that is involved in viewing the company and acting to better it, which is often so hard for companies to honestly manage their reputation.
Overall, when you hire an agency, you save time and energy on these services having someone else doing it rather than having to follow-through on each and everything. We recommend looking at a service especially for the above categories for what you don’t know. If you have a little extra time on your hands, perhaps it won’t feel like a burden if you know how to write blogs to improve SEO or have successfully created a Google ad before. That said, if you’ve never implemented any of these in the past, now is probably not the time to try it out. You have good intentions by attempting to create some kind of business process that will drive profit. However, creating a business practice that you don’t know how to do won’t drive more sales or profit. It will make your more frustrated and take up more and more of your time. Take our word for it and know that you have people on your side who can help guide you through the process.